In the vast, uncharted lands of the User Experience jungle, there lies a hidden treasure…
A perfect digital product experience that is intuitive, accessible, and engaging, seamlessly meeting user needs while providing an appealing, efficient, and secure interaction across all touch points.
Many have tried to find it, but only those who embark on a UX Testing Safari stand a chance of discovering it.
Every great safari begins with careful planning. Before venturing into the wild, the explorer must understand more than the terrain. What questions need answers? Who are the inhabitants of this territory, the users, and what are their habits?
As we map out the expedition route, just as a UX researcher would design a study, it’s crucial to decide on the right methods, tools, and resources—like choosing between moderated or unmoderated, or deciding whether to focus on qualitative insights or quantitative data.
This session will cover the foundations of UX research and testing, as well as advice for tricky scenarios, like:
- Virtually no budget and barely any time… how to include some UX research and testing when the project is already underway.
- No documented KPIs... how to guide testing to make findings both actionable and aligned with the product’s goals.
- No access to participants… how to collect meaningful data when you are unable to engage with your target audience.
- Fear of negative feedback… how to overcome common stakeholder objections to UX research and testing.
- Lack of expertise… how teams without a dedicated UX specialist can still conduct UX research and testing effectively.
Bring your testing questions and come away from the session with tips and templates!
